Increase Conversions with Embedded Responsive YouTube Videos in SuiteCommerce Advanced
Whether you’re showing off a new product, creating a how-to video, or just sharing a clip of your cute little animal making a fool of itself, embedding YouTube videos is a common practice and a great way to engage your audience.
This article will demonstrate how to quickly add a video to your SuiteCommerce Advanced (SCA) website using Site Management tools and make it look good on all devices with just a few lines of HTML.
Why use Videos
If videos are nowhere to be found on your site, here are a just a few reasons why you might want to jump on the bandwagon:
Videos on eCommerce websites have been shown to increase conversions. The statistics are all over the place but they consistently show an increase rather than decrease. Think about it, if someone’s trying to buy something online which they have never seen before, a video has the opportunity to give them the exact information or inspiration they need to buy your product.
2.Easy to share:
Increase your conversions even more by increasing “shares”. YouTube videos (and other video services) are easy to share with a built in share button. If you’ve got excellent video content, this is a nice and quick way to potentially get those social birds chirping.
Statistics also consistently show an increase in overall site engagement and browsing behavior. Customers who are on your site longer have a greater chance of finding what they’re looking for and subsequently buying your products.
Site Management Tools (SMT)
SMT is a great tool for marketers who need to make changes to the website quickly. Adding and updating embedded videos through SMT is easy and quick. If you’ve used SMT before, you can skip this section.
1 . On your Suitecommerce Advanced website, access SMT and find the page you would like to add content on and find a CMS block labeled (This Page). (If you’re featuring a product video, SCA has a CMS area built into the product page where you can easily add your content).